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WFAN maintains healthy lead over 1050 in afternoon

airstaff_MKay.jpgIn my Tuesday column, I promised to follow up with a direct ratings comparison between Mike Francesa/Chris Russo and Michael Kay once the hourly breakdowns from the winter book became available.

The numbers show that from 4-6 p.m., the only complete hours in which the shows were head-to-head, "Mike and the Mad Dog" retained its healthy lead among men 25-54, a key demographic.

From 4 to 5 p.m., WFAN ranked second among men 25-54 with 6.2 percent of the average audience in a given quarter hour, while 1050 ESPN was 18th with a 2.1 rating.

From 5 to 6, WFAN ranked first with a 7.1, compared to 15th place and a 2.4 for 1050.

It will be interesting to see how/if any of this changes now that Michael is on from 3 to 7.

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