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Cowboys' naming rights to attract many a pretty penny

Cowboy-Stadium-Interior.jpgThe naming rights to the Cowboys' new stadium could surpass the record $20 million a year secured by Our Mets and Our Nets. (Uh, oh. I think this Dallas Morning News link requires a sign-up. Sorry. Up to you whether you want to bother.)

Fear not, though, New York metro area!

The Jets/Giants Stadium rights will reclaim the mark soon enough.

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