As expected, CBSSports.com's third edition of March Madness on Demand shattered previous records on the first day of the NCAAs.
The Internet version of the tournament attracted 1,751,956 unique visitors to its video player, a 122 percent increase over 2007, when the figure was 789,045.
The increase was driven in part by the one-click, no-registration access through various other Web sites, and the elimination of in-market blackouts.
The "Boss Button," a dummy spread sheet to fake out supervisors, was clicked 1,225,089 times Thursday.
Totals for Friday figured to be somewhat lower because many people were off from work for Good Friday.
Comments (2)
The home team wasn't getting crushed like I expected so I decided to give MMOD a try. Very impressive service. To the broadcaster of this summer's Olympics: I would pay for this service.
I like the service even more now. Could use a little more commercial variety. Gotta love the Dog.