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Coke Zero's 'Bracket-O-Matic' is weird, in a good way

Coke_Coca.jpgI'm more of a Dr. Brown's Diet Cream guy, but our friends at Coke Zero have come up with a very strange, very cool toy to fill out NCAA brackets.

It's called "Bracket-O-Matic."

I'm pretty sure it has no practical value, but I just played around with it and somehow accidentally manipulated the categories to get Cornell to beat Winthrop in the championship game.

So maybe it does have practical value after all.

Speaking of which . . . check this out, via Deadspin.

(UPDATE: The friendly p.r. people in charge of this sent a PDF file that explains the methodology. I'd paraphrase it here if I understood it. But I haven't taken a math class since 11th grade at Northport High.)

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