CBS said the overnight rating for the Patriots-Cowboys game Sunday was its highest for a regular-season game since it returned to the NFL in 1998.
It was watched in an average of 18.5 percent of homes in the 56 largest TV markets, and attracted 35 percent of homes with TVs in use.
Ratings from the NLCS and ALCS have not yet been released. Turner plans to release the final numbers once the NLCS is over.