For months there have been reports of promising negotiations between the mixed martial arts powerhouse UFC and HBO Sports, known mostly for boxing. But the marraige is not to be for now.
Said HBO Sports president Ross Greenburg in a statement:
"After lots of discussion it became apparent that the business model doesn’t make sense for either one of us. So, we agreed to go our separate ways. You never know what the future holds. We have enormous respect and admiration for the executives we dealt with at the UFC. We wish them well.''