On Raw last night, and at a press conference this afternoon, we got some more details of Vince McMahon's much-ballyhooed $1 million giveaway. And, despite the hopes from some WWE loyalists that there would be a lot more to it than originally appeared, there really isn't. This is not an angle designed to get over an up and coming wrestler, nor evolve into a hot storyline - It is, quite simply, a sweepstakes.
I understand the argument that the giveaway should not be judged solely on its own entertainment value, but rather as a tool to draw in new viewers and win them over with a quality wrestling product. But since when do wrestling promoters turn around business during a slow period by buying off fans?
WCW Nitro became the number one show on television not buy giving away a million bucks, but by reinventing Monday night wrestling through marquee match-ups and big ideas like the nWo and cruiserweight wrestling, and hot new stars, like Goldberg.
WWE had its hottest business period ever not by giving fans a secret code on a web site each week, but through fresh new acts like Steve Austin and the Rock, and by redefining the product during the "Attitude" era.
Historically, it's been new faces and innovative concepts that have sparked boon periods and made wrestling must-see viewing. While I agree that WWE, for the most part, provides a consistently adequate product, it's hardly groundbreaking these days. It's almost laughable that McMahon would seem baffled as to why viewers are leaving at the very same time that he just headlined four straight pay per views with Triple H vs. Randy Orton and Edge vs. The Undertaker - not to mention that two of those four men have been featured in the main event picture for at least a decade.
To be honest, there was something rather sad and pathetic about McMahon going out on the stage last night and essentially admitting that he would pay people out of his own pocket to watch Raw. Whatever happened to the guy who revolutionized the wrestling world in the mid-80s and again in the mid 90s? That McMahon wouldn't have won fans over with a box of cash. He would have won them over by pushing the next big star or by completely overhauling his operation.
What's more, it simply won't work. WWE actually has put on some fantastic shows, compelling angles, historic matches, and created megastars over the last several years without seeing the ratings budge. So, while I could see a very short term bump, I can't imagine that a desperate prize giveaway is going to be the panacea WWE has been hoping for.