First things first.
I will continue to refer to PSLs as Personal Screw Licenses because I find the underlying principle behind the PSL – a user’s fee – objectionable. It’s the equivalent of going to King Kullen and having to pay $100 at the door, THEN paying for my groceries.
And no more of the “Costco” argument, which I’ve heard from quite a few people when I’ve mentioned the grocery shopping analogy. Okay, let’s deal with that. Yes, you pay a $50 "user's fee" per year to belong to Costco. But in exchange, you gain entrance to a club that sells everything at DISCOUNT prices. There’s no discounts available to PSL holders. Come back with the Costco example when teams start using PSLs as a path to discounted ticket prices, parking and concessions. Actually, if teams did that, the whole PSL concept would be a great deal more palatable. But right now the PSL simply gives holders the rights to pay exorbitant dollars for everything else.
So that’s where I’m at on PSLs and nothing in the Jets plan sways me from that opinion. Nor from the opinion that fans never wanted a new stadium in the first place. To date, no one has produced a survey of any kind showing public demand that the Jets and Giants build a new stadium, let alone one costing $1.6 billion. But that’s wholly irrelevant now, so let’s deal in the here-and-now.
I can’t completely kill the Jets on their plan, which I’ve gone over carefully. And I liked their literature’s straight-forward address. There was no talk about PSLs as investments or taxi medallions (thanks), and while I disagree with the second paragraph claim, “While a PSL program is necessary to help finance this new building…” there was little in the way of condescension.
It is a savvy PR move to have the upper bowl without PSLs, though from looking at those non-PSL ticket prices and the seats that do have PSLs, the money is being recovered elsewhere. Here’s part of an email blog reader Mark McGillicuddy, a 23-year-old Financial Analyst, sent me earlier today:
“The upper bowl really isn’t THAT much better, if at all better for Jets fans. In the upper level, Giants tickets per seat will cost $95. Times 10 games a year that’s $950 + $1000 one time PSL.
In the upper level, Jets tickets per seats will cost $105. Times 10 games a year that’s $1050 + no psl fee.
I think it’s fair to assume most season ticket holders plan on keeping their seats 10+ years. Each seat for the Giants will break even after 10 years, AND they’ll own their PSL. Given that most people have 2-4 seats, a 5 year payment plan of $2000-$4000 now, plus the fact that in 10 years your seats will be cheaper (assuming the same percentage increase in ticket prices for both teams) seems like a better deal to me.
Not to mention the fact that at any time you can sell your PSL for the Giants, which will undoubtedly appreciate and would be worth more than the Jets PSL (most likely).”
Mark makes some interesting points, although to be clear, you do get ownership of your Jets PSL and, like the Giants’, those PSLs can be sold as well. Bottom line: how many of you thought there’d be any seats, let alone 27,000, without PSLs in the new place? The Jets did at least dare to be different.
No one was ever going to be completely happy with whatever plan the Jets released, but when Woody Johnson said in his letter, “We listened to our fans in designing the plan,” it seems like more than empty verbiage. He gets some credit for that.

But I would have liked to seen more value-added things for PSL holders. For example, PSL owners in the lower bowl and mezzanine seats ($4,000-$20,000) “will also receive these exclusive rights and privileges,” according to the Web site newjetsstadium.com:
" Incredible sightlines
Access to VIP reserved parking
More legroom and cupholders at every seat
Option of purchasing tickets to other events and concerts (Subject to terms and availability.)
Right to transfer or sell PSL in the future
Ability to finance over 5 years”
It remains to be seen how much benefit is contained in some of those above mentioned benefits. Access to VIP reserved parking COULD be a tangible benefit but is it really if it costs $75 a game? I’m not saying it does or it will, but if it’s included in the price of the PSL or the season tickets, then we’re talking about a real benefit and not something nebulous or open to interpretation.
I’ve always thought some kind of price-lock guarantee would be a concrete PSL benefit. Such as, plunk down your $4,000 PSL (or $10,000 or whatever) and, in return, the team gives assurance that your ticket prices won’t increase for, say, four or five consecutive years. Just a thought. And throw in some parking and concession vouchers. Something from the team that says, “Ok, we’re asking you for some major up-front money to help pay construction costs, but as a gesture of goodwill, you’ll never pay to park as long as you have the PSL.” That's one example, anyway.
I love the idea of auctioning off the Coaches Club seats, which the organization says, “is the ultimate, premium Jets fan experience. Members can even watch the game standing right behind the Jets bench - any closer and you’ll risk getting tackled.”
A cap-tip to the Jets for out-of-the box thinking on that one. Not sure if that was Executive Vice President for Business Operations Matt Higgins, Executive Vice President for Finance and Stadium Development Thad Sheely, Woody Johnson himself, or someone else in the club hierarchy who came up with it. But it is, to use an Eric Mangini favorite, “a pretty unique approach.” Well done. Some people might be upset at the sanctity of the sideline being invaded, but c’mon, this isn’t an auctioned off seat at the table for a president’s morning cabinet meeting. It’s a football game. Let’s not take ourselves too seriously.
Overall, the Jets showed some ingenuity on this. As mentioned earlier, the only way they could have pleased everyone would have been no PSLs. But following the Patriots' model might not have been the best for fans, either. The Pats have some of the highest ticket prices in the league so hold the Bob Kraft-as-fan-philanthropist thoughts simply because he didn't do PSLs. Could the Jets plan be better? Yes. Could it have been worse? Absolutely. I thought it would be.
Sorry for the The Count of Monte Cristo-length post (yeah, I know I keep saying I'll be briefer. Next time. There's always next time).
Thanks to one and all for reading/participating in this morning’s live chat. We’ll do another one next week sometime to look ahead to the opener in Miami. Back at you tomorrow from Philadelphia.