There were a couple of things I found cool about the way Tom Coughlin handled his four-year, $21 million contract.
The first was that he didn't have a press conference. Or even a conference call with reporters. Just a statement in a press release. That's it. 
In today's world of me-me-me, it was a refreshing change. For Coughlin, it's always been about team-team-team.
The second thing I found interesting was Giants director of communications Pat Hanlon's quotes to me about the whole Coughlin situation. I'm not ordinarily in the habit of quoting public relations folks, but Hanlon had some interesting things to say when I asked him why the low-key approach from TC.
"Tom is from the old school," Hanlon said. "What a person makes is between him and his employer . . . While anybody who knows anything about the Giants spent at least a minute over the course of the last year wondering about the head coach's future, Tom, even in his most private moments, never gave his future a thought beyond: What can I do to be a better head coach and what can I do to make this team the best team it can be? Not once did he wonder out loud about his personal circumstance or what may or may not happen contractually. Not at 0-2 and not as we prepared for the Super Bowl. The beautiful thing about him is that it ain't that complicated."
Hanlon's take is also important because he was instrumental in helping Coughlin re-shape his image last off-season. Coughlin took the initiative in attempting to come across better, but Hanlon helped draw up the blueprint to get it done, especially with the media.
Coughlin sat down individually with nearly a dozen beat reporters and NFL columnists - even Best was consulted (of course, he wrote about it and took a very public bow) - as was yours truly.
Hanlon, one of the top PR men in pro sports, along with his capable right-hand man, Peter John-Baptiste, as well as Avis Roper, helped put the plan in motion. And Coughlin did the rest, showing his softer side and reaching out to the players and the media in what turned into a wildly successful transformation, punctuated by a Super Bowl championship and now a well-deserved new contract.
(UPDATE: I've noticed that a few folks posting comments on BBI, which has been kind enough to provide a link to our item, had questions about why it seemed to take so long for the Coughlin contract to be finalized.
Actually, it really didn't take all that long. Consider that the Giants had won the Super Bowl less than five weeks before the new contract was announced. In the grand scheme of things, this was actually a very quick negotiation. I did inquire about the time between the overall agreement to the deal - which we had about three weeks ago - until the time it was signed. And there was nothing contentious about any of the talks. The fact was the Giants were busy with the scouting combine and preparations for free agency, and team president John Mara, who did the bulk of the negotiating, was also busy with competition committee issues. As with many contracts, the devil is in the details, and some time was needed to dot the i's and cross the t's.
Hope that helps.)