Break out the vodka if the Giants beat the Redskins
If you think that sports fans are stats-obsessed then you should see some of the numbers that sports marketers watch.
For instance, Giants fans are more likely to celebrate a victory with vodka while the alcoholic beverage of choice for Redskins fans would be cognac.
At least that's what the researchers at Scarborough Sports Marketing say, and they must know. Although I know a few Redskins fans who don't even know how to spell - or pronounce - cognac.
I guess that an adult child from a mixed Redskins-Giants marriage would drink Hpnotiq, a French beverage that includes vodka, cognac and fruit juices.
The Scarborough research does point out that both Giants and Redskins fans are higher than average beer drinkers.
Hit the jump for Giants-Redskins tale of the tape, courtesy of Scarborough:
Scarborough Sports Marketing is a division of Scarborough Research, which is a joint venture between Arbitron Inc. and The Nielsen Company.
What follows is straight from a press release and contains no original thought nor interpretation from yours truly:
Redskins Fans Are More Likely to be Women
Forty-four percent of Washington D.C.’s Redskins fans* are women, versus 31 percent of New York’s Giants fans. Redskins fans are also more educated. Thirty-eight percent have a four-year college degree or higher, versus 33 percent of Giants fans.
The Redskins also win when it comes to income. Forty-four percent of Redskins fans have an annual household income of $100k+, whereas 39 percent of Giants fans are at this income level. However, Giants fans are 21 percent more likely than others in New York to make $100k+ annually. By contrast, Redskins fans are just six percent more likely than others in Washington D.C. to have this income.
Giants fans and Redskins fans are avid investors, and are more likely than other consumers in their market to have household financial investments. Thirteen percent of Giants fans have household investments (excluding real-estate) valued at $500k or more, as do 14 percent of Redskins fans.
Giants Fans Drive Cadillacs, Redskins Fans Drive Lincolns
Ford is the most common vehicle make among both Giants and Redskins fans. Seventeen percent of Giants fans own or lease a Ford in their household, as do one-quarter (25 percent) of Redskins fans. However, Cadillac has the highest concentration of Giants fans among its drivers. Giants fans are 68 percent more likely than all New Yorkers to own or lease a Cadillac. Lincoln, on the other hand, is unusually popular among Redskins fans. Redskins fans are 44 percent more likely than all D.C. adults to live in a household that owns or leases a Lincoln, making it the automotive brand with the highest concentration of Redskins fans.
Giants Might Win on the Golf Course
Both Giants and Redskins fans are avid golfers. Giants fans are twice as likely as other New Yorkers to have golfed during the past year. Redskins fans are 43 percent more likely than others in their market to have done so. Additionally, Giants fans are slightly more likely than other New Yorkers to belong to a gym. Redskins fans are average for gym membership.
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