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Gwyneth Paltrow launches Goop, her new Web site

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"Nourish the inner aspect" is the motto of Hamptonite Gwyneth Paltrow's new Web site Goop. "I love being in spaces that are clean and nice," Paltrow writes in a letter on the soon-to-be-active site. Apartment Therapy wants more on the part-time Amagansett resident's love of spaces. "We know she has impeccable taste (witness the Tord Boontje Blossom chandelier that she has hanging over her dining room table in her Hamptons home, profiled in one of the last issues of House & Garden)." The site goes on: "The question is, will it be so aspirational as to be out of reach?" After all, the chandelier "retails for $37,500 at Moss." Stayed tuned -- and, in the meantime, read more about Paltrow's East End home here.

AP photo

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