Sneak Peek: Martha Stewart Crafts
Martha Stewart is debuting a new line of more than 600 crafts, food packaging and scrapbooking products that will be sold exclusively at Michael's in 2007. Items range from $1.99 to $79.99 and feature Stewart's signature touches-- classy colors, coordinating patterns and clever ideas...all high quality, all beautifully packaged.
Fresh off a scouting trip at our local Michael's retail store, we have good and bad news to report:
The good: The variety is overwhelming. DIY foodie crafters will gravitate toward hard-to-find craft accessories like beautifully patterned goodie bags ($9.99 for 12), boxes ($9.99 for 18), glassine paper ($4.99-$7.99 a roll) and color-coordinated labels ($1.99 and up). Scrapbookers may like heavy hand punches in more than a dozen shapes ($9.99 each) and nifty embellishments, photo corners and stickers.
The uninitiated (or simply time-crunched) customers will scoop up pre-packaged, ready-to-assemble craft kits-- animal face paper bag puppets ($3.99), a tissue flower centerpiece ($19.99) or 6x8 accordian cards ($9.99).
Entertainers can easily piece together a perfectly themed party with festive collections of trinket bags, paper lanterns and such.
The bad: Pre-packaged convenience, quality and style come at a price. One and a half-ounce pots of glitter in more than a dozen colors are $4.99 each. A clever scrapbooking paper and accessory organizing/storage binder costs $39.99. Monstrous 18" x 18" post-bound scrapbooking albums with archival-quality covers and pages seemed like a wonderful idea until we spotted the $79.99 price tag (and the $1.99 per sheet 18" x 18" background paper). Sigh.
For full details on the new collection, visit MarthaStewartCrafts.com
Photo by PRNewsFoto/Martha Stewart Living Omnimedia, Inc.


