Oscar Viewership: Lowest in Human History?
Is it possible that last night's telecast of the Academy Awards was the lowest viewed in TV history?
Yes, it's possible, but...

We can tell you this much: The telecast of the “80th Annual Academy Awards” was seen by an average audience of 32 million viewers. That is, in fact, the lowest figure since Nielsen began tabulating total viewers all the way back to 1975. For the most part, it ain't even close: Last year's show was seen by 40.2 million, and the year before, 38.9 million (when "Crash" won best picture.) "Lord of the Rings: Return of the King" Oscar night (43.5 million; 2/29/04) was the high-water mark of the decade, unless you like to start your decade in 2000, when the "American Beauty" broadcast topped out at 46 million. "Titanic" (on March 23, '98, was the high-water mark of the last couple decades, when 55 million tuned in.)
"Chicago" (3/23/03) was 'til now, the low-water mark, with 33 million viewers.
Now, back to our trivia question: Lowest EVER? It's tricky to answer because Nielsen didn't tabulate "viewers" but only households in the prehistoric days of TV (pre-'75), yet the Oscars telecasts were routinely among the year's most viewed programs - or at least one can easily surmise from the available data. For much of the '50s and '60s, Oscar telecasts often scored ratings in the high 40s, while shares (the percentage of audience that's actually tuned into something) occasionally soared into the '70s. On March 19, 1953, the show even got an 82 share! Of course, viewership was probably no where near 30 million because TVs (after all) had only begun their widespread penetration a few years earlier - in '47-48 - when the first network shows were broadcast.
So, I guess we've answered our own question: NOT the lowest viewed.
But good Lord, what HAPPENED? By any measure, last night's show was a bomb. Some quickie theories:
1.) Too boring and overlong (see reviews, below.)
2.) Jon Stewart is swell, but no Johnny Carson (or, gulp, even Whoopi.)
3.) No one had ever seen the movies, and the movies they did see - "There Will be Blood!!" - were not exactly the sort one cheers for at Oscar time.
4.) Everyone in the potential viewing audience had heard for so many months that the writers strike was gonna derail the big show, they decided (what the hell), don't bother to watch anyway.
5.) Everyone was assuming Billy Bush was going to be the MC of this one as well.
6.) Jack Nicholson was sober (shows seem to get much higher ratings when he attends several pre-awards parties, for some reason.)
(Above: Bang-bang. You're dead. Oscars loves "No Country for Old Men" but viewers do no reciprocate. And how.)




