CBS: No Katie, No (Gulp) "Evening News?
So we've got another major newspaper story on the departure of Katie Couric after the inauguration - yesterday's appeared on WSJ.com (and today's editions of the Journal.) It repeats - almost uncannily in fact - the exact same story that appeared in the Philadelphia Inquirer last fall under the by-line of Gail Shister; it was Shister's swansong on the TV beat and included an unnamed source who predicted (confidentially) Katie's departure.
That story was combustible and carried - I'm fairly certain - the exact same denial as yesterday's WSJ - no changes are contemplated, and Katie's not leaving, etc.
In other words, both stories are true - absolutely true. Katie will be gone by next January.
But here's the question both stories studiously ignored, and it's the far more important question: What about the "Evening News?" What about TV's most storied newscast - the one once anchored by Walter Cronkite (and Dan Rather) and the one that once dominated the American news industry much as the New York Times does today.
What about "The CBS Evening News?"
My educated hunch - and it's only a hunch - is that while the network "sources" can confidentially predict the exit of another anchor (and what really is an anchor other than a newsreader? They're expendable) but they can't even consider the other possibility, as if the very mention of it would invite a bolt of lightning from the heavens: What if CBS cancels "The Evening News?"
I (and others) have called this the nuclear option, and many people have speculated about it for years - always inviting derision. But here, now, for your consideration is the cold, hard truth: The world of news no longer has a sacred cow. The cows have all been butchered and the hamburger is arriving at dinner tables as we speak. Nothing is writ, nothing is forever, nothing...gimme a minute and I'll think of another cliche. CBS could, in fact, cancel "The Evening News." It's a possibility and one I'm confident they've considered.
The real question about Katie isn't about whether she's going to leave - she is, get over it - but who will replace her. Another cold hard truth: There is no one in the wings. No one. No one at CBS. No one anywhere else. There are certainly intriguing possibilities out there. George Stephanopoulos? I think he'd be a viable candidate but don't you think ABC has him under lock and key? Diane Sawyer? That might work too - except that Diane, possessed of many many talents, does not possess the talent of anchoring. Bob Schieffer - one of the most gifted anchors in the world? He wanted to retire (sort of) but CBS didn't even have candidates to replace HIM on "Face the Nation," and now he's sticking around. Russ Mitchell? Excellent anchor and smart guy - too bad viewers don't even know who he is.
To show you how incredibly dry this well is, the former president of CBS News once stumped for John Roberts - Roberts! Who can't even draw viewers to CNN's morning program.
So, if there's no one to anchor "The Evening News" then can there be an "Evening News?"
You may say, "well, Gay, you're thinking like an old fool as usual - this is the new world of TV news! You don't need an old fashioned anchor monster. Put your money into field reporting - do a different broadcast. Counter-program!"
A great point (and I may indeed be an old fool), but...unfortunately, "The Evening News" is beholden to the conventions of the industry because it created those conventions. It is a creature of the '60s and '70s, when millions sat down to watch an evening news program anchored by one godlike and profoundly trusted figure. To dispel this convention means dispelling the economic underpinnings of the program; in other words, without the conventions (like a giant anchor-monster) it can't then pay for itself, and no longer has a reason, economically speaking, to exist. I think this may be called a catch-22.
One more point and then I'll let you go on with your day: for years, people said these evening news programs existed for political purposes, as sops to the FCC or congressmen eager for face time. That no longer holds water either; "we have '60 Minutes;' we have 'Face the Nation,' we have 'Sunday Morning...'" They have, in other words, other shows that also cover the news (and make money for the corporation in the process.)
There's a rumor at CBS that Sean McManus will leave his role as news chief to go back to sports full-time early next year too. The loss of Katie - AND "The Evening News" - very well may be his legacy.
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I could see the "Evening News" replaced by some kind of service to affiliates where CBS (or other networks) could feed a few national/world news stories and a couple of minutes of commercials to affiliates each day.
Affiliates would be obligied to:
(1) expand their 6 P.M. (ET/PT) local newscasts to a full hour,
(2) run all of the national/world stories fed to them by the network (but in any order they wish, meaning some affiliates might use the top national/world story fed from the network as the lead story of their local 6 P.M. newscast), and,
(3) run all of the commercials (2 or so minutes) fed along with the national/world stories.
In this way, affiliates would have an expanded
local 6 P.M. newscast with expanded national/world coverage and local anchors introducing the network (as well as local) reports.
This sounds a lot like the old This Morning arrangement with local stations, and that was a disaster. Especially for second and third tier stations that can't achieve similar looks in their broadcast -- it appears to be too disjointed, and it's completely inconsistent between markets.
I don't think it's a coincidence that we're talking about the Evening News nuclear option, the departure of Katie Couric, and a CBS/CNN tie-up at the same time. My guess? CNN will dust off Aaron Brown's NewsNight model, throw some Olbermannish stuff at it to see if it sticks, and that becomes the CBS Evening News, live from CNN Center in Atlanta. (Well, maybe not from Atlanta, but you get my point.)
Just please -- PLEASE -- don't give it to Blitzer. ANYONE else.
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