Cable’s Hallmark Channel continues its pursuit of baby boomers — the same demographic coveted by TV Land.
The channel completed one of its biggest series acquisition deals this week, grabbing rights to "7th Heaven," "Cheers" and "I Love Lucy" along with additional episodes of "Matlock" and "Touched by an Angel," according to the Hollywood Reporter.
"7th Heaven" will be the first of the three newly acquired series available to the network, where it will launch as early as January, while "Cheers" will become available later next year and "Lucy" in January 2009. The deal includes rights to all episodes of all three series.
Hallmark already airs reruns of two Boomer-friendly shows, "M*A*S*H" and "Little House on the Prairie."
"Angel," which previously aired on the network, will return in January, while the newly acquired episodes of "Matlock" will join those already running on the channel.