REVIEW: "The Fourth Hour of Today? Stop It Before It Kills Again

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What’s that old well-worn line that critics like to deploy when feeling especially snarky or spent – “We watch so that you don't have to?” Well, after sitting through the "Fourth Hour of Today Show" (FHOTS), I'm just gonna twist that line inside out: From now on, YOU watch, so I don't have to...

I felt the pain. Now it's your turn to feel the pain.

The Fourth Hour is utter glop, with no reason for being, no purpose, no intelligence, no thought, no energy, and no originality. Remember "Later Today," the third hour at the turn of the century that derailed or sidelined a whole bunch of careers? That was actually better.

Hosted by Ann Curry, Hoda Kotb and Natalie Morales, the premiere of "FHOTS" flopped on the deck like a flatulent flounder - full of gas, babble, blather, and bubbleheaded banter. (Do flounders, flatulent or otherwise, engage in bubbleheaded banter? This one does…) Oh Lord, why don't producers learn that viewers at home aren’t as stupid as they look? Just because we're sitting in front of the TV chewing on popcorn at ten on a weekday morning doesn't mean we're utter morons. It could just mean that we like popcorn.

This show? Man, it's stupid. Where to begin? Ann? You know, I know, everyone at NBC knows, and now the rest of the world knows, that she can't anchor a show on her own. She's a good cue card reader at "Dateline." Did a nice and honorable job in Sudan. She dealt with Katie's abuse for years (and even seemed to like it.) And she even manages to handle the news chores on "Today" professionally and with relatively few verbal bobbles. And manages to skate through The Third Hour. (Thank you, Al.) Here? She's naked. Ann needs a good producer in the control room - her own Jeff Zucker - or at least someone like Roker sitting next to her.

“What is the philosophy, the mantra, the THING…?,” she asks some guests. Yes, what IS the philosophy, the mantra, the thing? (Do flatulent flounders have philosophies, mantras and things? This one doesn’t.)

“FHOTS “ features the three ladies sitting at a desk, chatting vapidly about important topics of the day, like Britney Spears. Morales observed that the world was "dissing her on lack of clothing..." Well no, Natalie: The world was dissing her on her lack of talent.

There was an opening segment on women who are "graying gracefully,' or how - it baldly stated - "that an increasing number of women are choosing to say goodbye to hair color..."

Really? Says who? What are the stats? Any evidence at all of this "trend?" Anywhere? Just a smidgen? One itsy bitsy fact that establishes this? Well, actually not one at all, or none that "FHOTS" cared to share. Then the studio camera returned to the set for a chat segment, and the first face we see? A dark-haired Nora Ephron, who admitted to a dye job! And - with the exception of one guest - so did everyone else on the roundtable! You can't make this up!

Enough. I'm beginning to babble like that flounder. I've gotta go make some popcorn. "The Fourth Hour of Today Show?" It's all your's, folks.

Comments (5)

The feature you speak of--more women opting to go gray--was torn from that morning's edition of "USA Today." In fact, you can be fairly certain that USAT's features will always be grist for the morning shows. It's why the networks can afford to hire newbie producers who don't have to do much more than slice and dice a good newspaper feature to fit the mold of their respective morning shows. It's a cheap way to fill the time between commercials. And on the "Today Show," even the segments feel like commercials.

THE MOST HILARIOUS ARTICLE I'VE READ IN A LONG TIME. VERN- I'll be a regular reader. FYI- TV Spy reran your column- that's where I spotted this.

Is it just me, or does this show seem like 'The View' with the chance for better guests because they stay over from the first three hours? They just gab and act silly - I have watched the Today show loyally since the 60's, but I really don't like this extension - who thought of this one???

I SO agree with this article! They got rid of passions for this bull???
The today show will crash and burn. They will probably last a few more wks or so. The today show is boring,pointless,stupid, and a great waste of time! they need to bring passions back...now!

I too have been a very loyal watcher of the Today show. I've cringed through changes but held on loyally. I've shouted at the screen for what I knew was going to be a disaster..but held on loyally. But what on God's great planet possessed the powers to be at the highest rated morning show to completely screw with the product? Somewhat similar to McDonalds swearing off beef products for tofu only menus? Ann and Natalie try so valiantly to hold on, and should be commended for at least trying. But Hoda? Who are they kidding? The woman has no talent, causes actual pain to the ears of her listeners and is by and far the most damaging element the Today producers could have ever added to the show. Okay, her piece on the VTech massacre was outstanding. 15 minutes over. PLEASE get someone in there who has talent! We're begging!!!!!

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