If Nine Inch Nails' new single "Discipline" (Null) sounds remarkably upbeat (for them) and danceable, why shouldn't it?
Trent Reznor has figured out a business model that seemed to work for the release of his instrumental double-album "Ghosts," a mix of traditional and Internet-distributed pay-what-you-want means. He likely made far more on a collection of instrumentals than he would have with a traditional major-label release of it.
But how will he fare with a more commercial release? Well, we may soon see, since he seems to be hinting that a new release may be ready, perhaps even with on-again, off-again collaborator Robin Finck, who has signed on for the band's summer tour as well.
In the meantime, "Discipline," which hit radio last night, is available for free at the Nine Inch Nails website. It's no doubt part of a broader roll-out that Reznor will clue us all in on soon enough. Until then, he suggests, "Take off your shirt and dance to it!"
PHOTO: Nine Inch Nails' Trent Reznor by Rob Sheridan
Comments (1)
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