Specifically, Doritos corn chips.
Gina Cutillo, the veteran rocker from Coram, has made it to the semi-finals of the Doritos Crash the Super Bowl contest. A ridiculous name, you might say, but there's nothing ridiculous about the prize: a 60-second music video montage shown during the Super Bowl XLII broadcast in a slot normally reserved for a Doritos ad.
That's pretty good exposure: The Super Bowl is one of the highest-rated televised programs of the year, and its commercials are nearly as popular as the game. In February, some 92.8 million people watched the ads, according to Nielsen Media Research. By contrast, the May finale of "American Idol" drew about 31.2 million.
(Cutillo, seen with hands down pants at right, might not want to strike that pose on national television. That whole Janet Jackson fiasco is still fresh.)
A panel of music industry types, including will.i.am of Black Eyed Peas, chose the 10 Doritos semi-finalists, but the winner will be determined by vote. Check out Cutillo's competing song, "The Blame," and perhaps cast your ballot, at the Doritos site here.
PHOTO: Wayne Herrschaft
Comments (1)
I dont think the Doritos thing is liive anyway!
Gina has more class than that..
Jim