As we ramp up for Public Enemy's induction into the Long Island Music Hall of Fame on Oct. 21, here's the video for their latest single, "Harder Than You Think."
Chuck D said he and Flavor Flav started filming around 7 a.m. on July 28, before playing the "Rock The Bells" concert on Randalls Island later that day. With the help of a video director, they rented a U-Haul for equipment and then drove around to various old stomping grounds in Roosevelt during filming. "It's the least expensive prop for a video ever, renting a U-Haul for $19.95," he said.
Among the Strong Island landmarks: The Roosevelt Youth Center, the M7 West exit on the Meadowbrook Parkway, and a Jamaican food joint in Uniondale called Tony's Bakery and Restaurant.
"It's a great ad, right?" Chuck said of the long, lingering shot of Tony's. "I hope I can get some kingfish for free there. Probably not."