With Taking Back Sunday's first tour as arena headliners now under way, the second wave of promotion for the Rockville Centre-based band has launched.
The band's video for "MakeDamnSure" is now in MTV's Big 10 rotation, making it one of the channel's most-played clips. That single is already being used in the new Verizon Wireless ad campaign, the same one that helped build the buzz around Shakira's "Hips Don't Lie" and Nelly Furtado's "Promiscuous." The campaign will run through July.
"Spin," which is expected to be the band's next single, will get a boost this summer as part of Electronic Arts' campaign for Madden NFL '07, as well as the video game's soundtrack along with AFI, Dashboard Confessional and Rise Against. "Spin" will be the soundtrack for the "Madden" trailer that will be shown in movie theaters for the next few months.
"Year after year, the music selected for inclusion in EA's smash hit football series invariably becomes the soundtrack of the football season, moving beyond the game to turn up in football stadiums and on live TV broadcasts," Steve Schnur, EA's worldwide executive of music and music marketing, said in a statement. "The Madden NFL Football franchise is recognized across North America as a driving force behind breakout bands ... this year, EA does it again."
This week's The Buzz