Oh (your name here), Jessica Simpson really likes you.
She likes you so much (your name here) that she is willing to sing part of her new single “A Public Affair” especially to you, (your name here). For a mere $1.99 – what’s an extra buck between friends, right (your name here)? – you can download the personalized version from Yahoo! Music to play for your friends.
It’s the same as the single only the name is dropped into the song three times – in the line, “Hey (your name here), I see you looking over here, (your name here), are you gonna keep looking or get up?” and “(Your name here) is stepping out for a public affair.”
The idea is part of Epic Records’ Custom Cuts program, which launched yesterday the company said will spread beyond Yahoo! Music next week. It sounds like backing singers, not Simpson, sat in a studio recording each of the 500 names available in the songs, but in the course of the song, it’s hard to tell. And, in case you’re wondering, (your name here), she sings one to Nick, too.
Listen to "A Public Affair" (unpersonalized) here.