Kardashian wins this week's product placement award
I've been enamored with product placement on TV and in movies ever since it began. And as more people TiVo/DVR shows to skip commercials, product placement in shows and movies will become even more prevalent.
This week's product placement award -- Pet Rock's first -- goes to Khloe Kardashian and the folks at Dash and Smooch. Their fashion show was presented by Oral-B Pulsonic (and Style 360). And what does that mean besides signage on the runway? Well, it means the models walk the runway holding an Oral-B Pulsonic toothbrush and pose with it. Watch and see.
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