Leave it to 7-Eleven to drum up some sweet emotion with its new Full Throttle Frozen Blast Slurpees.
The 24-hour convenience store chain is hooking up with Activision to promote the latest installment of the "Guitar Hero" video game -- "Guitar Hero: Aerosmith" -- which hits stores June 29.
But you can get your rock off now in 7-Eleven parking lots across the Island through May 13 as WBLI (106.1 on your FM dial) hosts Guitar Hero jams, complete with a 6 x 12-foot screen to watch your own mini rock concert.
Bring your rock star talents (heck, even dress up in tight leather pants and put in some hair extensions if you want) and compete to win a copy of the "Guitar Hero III: Legends of Rock" video game. Oh yeah, free slurpees, too! And they come in a Guitar Hero cup. Ah, the joys of cross-promotional marketing. We are such suckers for souvenir cups, aren't we?
Here's the WBLI schedule:
Friday, May 9: 7-Eleven at 602 Smithtown Bypass, Smithtown
Noon - 2 p.m.
Sunday, May 11: 115 Jericho Turnpike, Jericho
Noon - 2 p.m.
Monday, May 12: 2397 Hempstead Turnpike, East Meadow
6 - 8 p.m.
And here's the schedule for 7-Eleven appearances without WBLI:
Friday, May 9
3 - 5 p.m.: 616 Union Blvd., West Islip
6 - 8 p.m.: 403 Broadway, Amitville
Saturday, May 10
11 a,m. - 3 p.m.: 101-04 Metropolitan Ave. Forest Hills (WKTU in the house!)
6 - 8 p.m.: 72-01 Eliot Ave, Middle Village
Sunday, May 11
3 - 5 p.m.: 901 Jericho Turnpike, Huntington Station
6 - 8 p.m.: 247 Broadway, Huntington
Monday, May 12
Noon - 2 p.m.: 251 Montauk Hwy, Lindenhurst
3 - 5 p.m.: 4350 Merrick Road, Massapequa
Tuesday, May 13
2 - 5 p.m.: 850 Hempstead Turnpike, Franklin Square
If you can't make it to one of these events or if you don't live on Long Island, find a 7-Eleven near you, buy a Slurpee and enter the code at slurpee.com to see if you won a copy of "Guitar Hero: Aerosmith."
- La Monica