We here at Pet Rock are glad we're not advertising executives who have to sit in their board rooms this morning and explain to their bosses and shareholders how and why they wasted at least $3 million on Super Bowl commercials.
Most of them were whack this year. Some were extremely whack this year. Two earned a Pet Rock chuckle (Shaq the jockey for Vitamin Water and Naomi Campbell with the reptiles dancing to "Thriller" for LifeWater). Two earned a full-on Pet Rock laugh (the mouse beating up the guy with the Doritos, and the Bud Light roadies disguised as cheese and bread).
Otherwise, they were more boring than the first three quarters of the game.
There were a few ads that suggested we visit their Web site for more. So I did. Here goes:
Thrillicious.com (SOBE LifeWater): In terms of advancing the cause of the commercial, this one wins. They offered a few more videos that helped tell the story of this commercial. Quite amusing stuff. Here's a company that just earned a new customer, at least for now. Plus, Naomi Campbell is smoking hot. I'm just sayin'.
Mytalkingstain.com (Tide): Don't bother, unless you've already filmed a spoof of a movie scene.
GoDaddy.com: Their marketing gimmick of Danica Patrick's exposure was pretty lame. Here's hoping that Fox nixed the "commercial they wanted to air" because it was dumb, not because it was inappropriate.
Watch all the Super Bowl XLII commercials below, then vote for your favorite.