The newly refurbished Intrepid Sea, Air & Space Museum has a new ad agency. Austin & Williams in Hauppuage has just been named the advertising and marketing agency of record for the aircraft carrier, one of the world’s largest maritime museums.
The agency was named after a “very competitive review,” according to a museum statement. Neither the agency nor the museum disclosed a dollar amount for the account.
After a renovation that began in 2006, the 900-foot-long Intrepid is scheduled to return home to Manhattan’s Pier 86 in October. The museum will reopen on Nov. 8 for Veteran’s Day weekend.
“We wanted to move forward with a new branding campaign that will reflect the importance of the museum,” said Susan Marenoff, the museum’s executive director.
Austin & Williams will develop marketing strategies and the creative work in a branding campaign that will cross many different media.
The agency is over the moon about its selection. “We are truly proud and honored to have been selected to re-launch the Intrepid Sea, Air & Space Museum, a historic landmark that is one of our nation’s most compelling symbols of heroism,” said the agency’s president Ken Greenberg.
--Carrie Mason-Draffen