Finding motivational speakers to inspire the troops is a common strategy for companies hoping to increase sales. And the Hauppauge Industrial Association is taking that tack for its members on Thursday, when Brian Parsley, a Charlotte, N.C.-based certified professional behavior analyst will speak to the group. He focuses on the links between increased sales, customer loyalty and employee retention.
By his reckoning, all those elements form an intricate web with human capital at its core.
“Employee involvement leads to employee commitment,” he said in an interview. “Employee commitment is what leads to employee loyalty. Employee loyalty drives customer loyalty and customer loyalty drives profit.”
Parsley will speak during an executive breakfast forum on Thursday from 8 a.m. to 10 a.m. The cost is $70 for members and $95 for nonmembers. For more information call 631-543-53